The Challenge: Design fun, family friendly illustrations as production-ready assets for high-volume apparel runs. The goal was to maintain the integrity of high-detail artwork across varying garment materials and colors while optimizing the number of screens to work within the limits of third party vendor restraints and reduce manufacturing time and costs.

• Optimized artwork for screen printing on various substrates with choked underbase, trapping and tolerances, and accuracy in alignment with added registration marks.

• Sketched and designed in Photoshop, vectorized and color separated in Illustrator using Pantone libraries for color accuracy.

• Ease of use with clear, structured layer, artboard, and file naming conventions and hierarchy.

The Result: Produced clean, standardized file structures to allow for increased approval rate and reduction of the revision/sampling phase. Successfully delivered press-ready assets for numerous apparel, marketing and other product lines with on time delivery for seasonal releases.